How to create a talk/workshop your clients will love in 5 easy steps.

Giving a reading from my book at my recent book launch party for The Medium in Manolos (December, 2017)


I’m one of those unusual individuals who loves, loves, LOVES speaking in public and talking with large audiences (since you’re reading this – perhaps you are too?) Over the years I’ve enjoyed educating and entertaining thousands of audiences on various topics.

I have talked very well…and I have talked very badly, and throughout these experiences, I have learned how to create a talk or workshop that is compelling, uplifting, generous, profitable for me, and enjoyable for (most) of the audience 🙂 (you can’t please everyone, but don’t let that stop you!).

So here are 5 steps you can follow to create a talk or workshop that your audience will love.

Step 1: Decide on a specific topic/theme/idea you’d like to talk about.

Choose a subject that lights you up and about which you could rant for hours…then refine it. Generally speaking, it’s better to go an inch wide and a mile deep, than a mile wide and an inch deep. This means that by keeping your talk concise, focused and moving towards 1 or 2 goals or takeaways, both you and your audience will have a more enriching experience than trying to cover too much ground.

What 1 or 2 lessons do you want your audience to learn from your talk?


Step 2: Divide your topic into 3 ‘acts’ – like a play or a movie.

Act 1: About the talk, about you. Tell a personal story and keep it light, interesting and brief.

Act 2: The meaty content of the talk, organized in a flowing, sensible and structured way.

Act 3: Audience participation and offering. Give something to your audience that they can take away and use immediately.

In what ways could you improve your talk or workshop around the idea of ‘a 3 act play’?
Step 3: Create an interactive element so your audience can participate.

Even the most interesting subject can become boring if we’re sitting for too long in the same spot. Give the audience’s minds a different task to do by inviting them to participate in an interactive element. Use your imagination and initiative. Make it something valuable, relevant and insightful and avoid cheesy or making your audience unexpectedly uncomfortable.

What would your audience enjoy doing / being / thinking / feeling at the end of your talk? How could you create that for them to take away?


This ended up being a deeply emotional and healing day – tears were shed all round. (Group coaching seminar, Prestwick, Scotland, November 2017)

Step 4: Are you going to upsell your clients into another service?

To do a talk or workshop and not give your audience the chance to deepen their work with you is a wasted opportunity for both of you.


Which of your products/services is most aligned with the audience you’re speaking to?

Create a separate, 10 minute talk about your product/service and the benefits of it. It’s a good idea to give your audience a special offer to thank them for attending the talk if they choose to purchase your product or service.

If you don’t yet have a product or service that matches your talk, better get on that quick! If you’re talk is busy it shows there’s an interest in the subject you’re speaking about – it makes good business sense to build on that.

Which product or service will you introduce to your audience at the end of your talk?


Step 5: Practice, practice, practice.

It takes a lot of work and practice to sound like a naturally good public speaker. Don’t wing it on the day. Write out everything you want to say, then bullet point it. Practice it in front of the mirror, practice it in the shower, practice it whilst doing the housework. Record yourself giving your talk and listen to it. Assess yourself, tweak it and improve it as you go along. Does it need more emotion? Perhaps a dash of humour?

Are you willing to commit to practising your talk for 10 hours?



If you follow the 5 steps listed above, both you and your audience will experience a confident, lively, engaging and rewarding talk or workshop.

Now I’d love to hear from you – what’s your very best tip for creating a talk or workshop your clients love? Tell us in a comment!



About the Author

Lauren Robertson is a Hay House author, international speaker and certified speaker coach for female entrepreneurs. She specialises in supporting women with a powerful message to host their own events, and get booked to speak, so they can explode their income and impact by sharing their unique philosophy from the stage.

If you’d like Lauren’s help to shine from the stage and light your clients up in the process, click here to apply for one of 5 complimentary Speaker Superstar Strategy Sessions ($300 value) available this month.

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